Who can stand it? Bad colour combinations, mixing one hundred awful fonts together, pixelated images and so much going on, it’s an assault to your senses.
In my first week on the job being a graphic designer I was awarded the task of creating the upcoming year’s desktop calendar pad, you know the kind people can scribble all over and then tear the page away. I did a lovely job on it, I filled it up with lots of colour and fancy shapes, I thought it was a work of wonder. My boss came in with the proof and he sat down next to me and he said something I’ve never forgotten.
“Leonie, the first two rules of good design are: 1) If everything’s shouting nothing gets heard and 2) Nothing sells like white space.”
I’ve since come to alter that last line of advice slightly to: “nothing sells like space”. He tactfully handed me the proof and I returned to him later that day with a design that he went on to use for many years to come.
Design – good or bad, says so much about the image you are wanting to portray. It’s like clothing, the same principles apply. Good design doesn’t go out of fashion. Good design speaks to our sense of balance and harmony. If you are not creative, don’t try to save money by DIY artwork – It’s like visiting the Queen in your trackies. Stick to what YOU are good at and outsource your art to someone else. Like me.
You’re welcome. 😀